TCBY is proud to announce the opening of its newest location in Olive Branch in the Wedgewood Commons Shopping Center. Local family Ron and Michelle Rye are opening their first TCBY in the Olive Branch area, and fourth in the Memphis metro area. The new location features TCBY’s self-serve model, new brand identity and fresh store design. This will be TCBY’s first self-serve concept in the state of Mississippi.
“We believe that TCBY and Olive Branch share the same high standards in excellence with a strong focus on community involvement,” explains Ron Rye, local owner of the Olive Branch location and president of the TCBY national franchise association. “Olive Branch has done a wonderful job of attracting national businesses and industry leaders while protecting the quaint, small town quality of life.”